Choosing the Perfect Can: Crowlers, 12 oz, 16 oz, or 12 oz Slim?

Brewery Up and Running
Brewery Up and Running

Selecting the right can size is a crucial decision for breweries, as it directly impacts product presentation, customer experience, and branding opportunities. With an array of options available, including Crowlers, 12 oz cans, 16 oz cans, and 12 oz slim cans, breweries must carefully consider their specific needs and target audience when choosing the perfect can size. Each option comes with distinct advantages and considerations, making it essential to understand their characteristics and how they align with brewery objectives.

In this article, we will delve into the world of can sizes and explore the various factors that breweries should consider when making this important choice. We will examine the features, benefits, and potential applications of Crowlers, 12 oz cans, 16 oz cans, and 12 oz slim cans, providing insights into their suitability for different brewery operations. By understanding the nuances of each can size, breweries can make informed decisions that enhance their packaging, optimize production costs, and create a memorable customer experience. Join us as we navigate the realm of can sizes and discover the perfect fit for your brewery’s needs.

Understanding the Different Can Sizes


Crowlers refer to 32 oz cans designed specifically for sealing draft beer on-site. They provide breweries with a larger format option for customers who want to take their favorite draft beer home. Crowlers offer the advantage of preserving the beer’s freshness, as they are sealed at the point of sale, ensuring a quality drinking experience for customers.

12 oz Cans

12 oz cans are a standard size commonly used in the beverage industry, including the craft beer market. They offer a convenient single-serving size, making them suitable for a wide range of beers and occasions. 12 oz cans are popular among breweries for retail sales, taproom service, and distribution to retail stores.

12 oz Slim Cans

12 oz slim cans are a sleek and slender alternative to traditional 12 oz cans. They are known for their slim profile, which makes them visually appealing and easy to hold. Slim cans have gained popularity in recent years, particularly in the craft beer and alcoholic beverage industries, as they offer a modern and distinctive packaging option.

16 oz Cans

16 oz cans provide breweries with a larger format option, offering more volume compared to standard 12 oz cans. They are often preferred for certain beer styles that benefit from a larger serving size, such as IPAs, stouts, or barrel-aged beers. 16 oz cans are a popular choice for breweries looking to differentiate their products and provide customers with a more substantial drinking experience.

Understanding the different can sizes allows breweries to make informed decisions based on their specific needs, target audience, and beer styles. Each can size offers unique benefits and considerations in terms of volume, portability, market demand, and branding opportunities. By comprehending these distinctions, breweries can select the most suitable can size(s) that align with their production capabilities and customer preferences.

Factors to Consider

Capacity and Volume Considerations

Breweries need to consider the desired beer volume per serving when selecting a can size. Crowlers, with their 32 oz capacity, are well-suited for customers who want a larger portion of beer in a single container. They are ideal for sharing or for individuals looking for a substantial serving. Conversely, 12 oz cans are commonly used for standard single servings, providing convenience and portability. 16 oz cans offer a slightly larger serving size, accommodating beer styles that benefit from a bigger pour. 12 oz slim cans provide a sleek and compact option for those who prefer a modern and slender design.

Target Audience and Market

Understanding the preferences and habits of the target audience is crucial. Breweries should analyze the demographic profile, consumption patterns, and market trends to align their can sizes with consumer demand. For example, if the target audience includes individuals who prefer session-able beers or if the market favors single-serving options, 12 oz cans might be the most suitable choice. By tailoring the can size to match consumer preferences, breweries can enhance customer satisfaction and market appeal.

Cost and Efficiency

Cost considerations involve assessing the expenses associated with producing and filling different can sizes. Larger can sizes like Crowlers and 16 oz cans generally require more materials, resulting in higher production costs compared to smaller can sizes. Breweries should evaluate the cost implications and their overall budget when deciding on the can size. Additionally, assessing the efficiency of canning operations is important. Factors such as the speed of canning, available canning equipment, and labor requirements should be taken into account. Finding a balance between cost-effectiveness and operational efficiency is key for optimizing brewery operations.

Considering these detailed factors enables breweries to make informed decisions when selecting the appropriate can sizes for their products. By carefully evaluating capacity and volume needs, understanding the target audience and market preferences, and analyzing cost and efficiency factors, breweries can choose can sizes that align with their production capabilities, market demand, and budgetary considerations.

Branding and Packaging Considerations

Impact on Branding

The choice of can size plays a significant role in shaping a brewery’s branding efforts. Different can sizes offer distinct visual impacts, allowing breweries to showcase their brand elements in unique ways. With custom-designed labeled cans, breweries have the opportunity to create eye-catching and memorable packaging that reflects their brand identity. Crowlers, with their larger surface area, provide ample space for elaborate and attention-grabbing designs that can feature branding elements, logos, artwork, and beer details. This size allows for creative freedom and the potential to make a bold statement on the shelf.

Labeling Options

Custom-designed labeled cans offer breweries the flexibility to craft unique and tailored packaging. Whether customers design their own labels or collaborate with “Crowlers and More” for label design, the chosen can sizes can influence the design considerations. With Crowlers and 16 oz cans, breweries can take advantage of the larger labeling space to include detailed information about the beer, tasting notes, food pairings, and even storytelling elements that enhance the overall consumer experience. For 12 oz cans, including slim cans, the labeling space is more limited, requiring breweries to strategically optimize their design and messaging to ensure key brand elements are showcased effectively.

Shelf Presence and Consumer Perception

The selection of can size also affects the brewery’s shelf presence and consumer perception. Larger can sizes like Crowlers and 16 oz cans can command attention and stand out on store shelves, drawing consumers’ eyes and generating curiosity. They create a visual impact that can communicate a sense of uniqueness and premium quality. On the other hand, 12 oz cans or slim cans offer a more familiar and approachable appearance, appealing to consumers who prefer standard-sized servings or a more traditional beer experience. Breweries should consider their target audience, market context, and desired positioning to choose a can size that aligns with their brand’s shelf presence and consumer perception goals.

By offering custom designs for labeled cans, “Crowlers and More” provides breweries the opportunity to create personalized and impactful packaging. The choice of can size, combined with custom label designs, enables breweries to craft a cohesive and visually appealing brand identity. Leveraging the larger space available on Crowlers and 16 oz cans, breweries can design labels that tell a story, engage consumers, and reinforce brand recognition. For 12 oz cans and slim cans, breweries can focus on optimizing their branding elements within a more limited space, ensuring key messages are effectively conveyed. This attention to branding and custom labeling enhances the overall consumer experience and strengthens the brewery’s market presence.

Finding Your Ideal Can Size for Success

In the world of craft beer packaging, choosing the perfect can size is a decision that significantly impacts breweries’ branding, customer experience, and market reach. After exploring the various can sizes available, including Crowlers, 12 oz cans, 16 oz cans, and 12 oz slim cans, it is clear that each option offers unique advantages and considerations. By carefully considering the factors discussed in this article, breweries can make informed decisions that align with their specific needs and objectives.

Understanding the capacity and volume requirements, considering the preferences of their target audience and the market, evaluating cost and efficiency factors, and leveraging branding and packaging opportunities are crucial steps in selecting the right can size. Additionally, custom-designed labeled cans provide breweries with an opportunity to create a visually appealing and personalized packaging solution. By showcasing real-world case studies and exploring the feedback received from breweries, it becomes evident that the choice of can size can have a tangible impact on market positioning, consumer engagement, and overall business success.

Ultimately, there is no one-size-fits-all solution when it comes to can sizes for breweries. Each brewery’s unique offerings, branding, and target audience should guide the decision-making process. By carefully evaluating these factors and leveraging the expertise of companies like “Crowlers and More,” breweries can confidently choose the perfect can size that enhances their brand identity, meets consumer expectations, and drives growth in the competitive craft beer market.