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Craft Beverage Design Guide

Designing a can design
Designing a can design

How To Design A Unique Can Label That Stands Out

Craft beverages, including beer, wine, cider, and spirits, have exploded in popularity over the past decade, leading to a highly competitive market. In such a crowded industry, it is essential for craft beverage brands to stand out and make a memorable impression on consumers. One of the most effective ways to achieve this is through unique and eye-catching can labels. A well-designed can label can help to convey a brand’s personality, differentiate it from competitors, and ultimately, drive sales.

Craft beverage can label design requires a delicate balance between aesthetics, information, and legal requirements. With so many factors to consider, it can be challenging to create a can label that effectively communicates a brand’s message while complying with regulatory guidelines. Therefore, a craft beverage design guide that focuses on can label design is crucial for any brand seeking to establish itself in the market.

This article will provide a comprehensive guide on how to design a unique can label that stands out in the crowded craft beverage market. It will cover various aspects of can label design, including branding, typography, color, imagery, and legal requirements. By following the tips and best practices outlined in this guide, craft beverage brands can create can labels that capture the attention of consumers and elevate their brand image.

What Are The Legal Requirements?

When designing can labels for alcoholic beverages, there are several legal requirements that must be followed. These requirements vary depending on the country, state/province, and type of alcoholic beverage. Here are some of the most common legal requirements for alcoholic beverage can designs:

  • Alcohol content: The alcohol content of the beverage must be clearly displayed on the label. The percentage by volume (ABV) or percentage by weight (ABW) must be displayed in a prominent location on the label.
  • Health warnings: Many countries require warning messages to be included on alcoholic beverage labels. For example, in the United States, the label must include the Surgeon General’s warning about the health risks associated with drinking alcohol.
  • Producer information: The name and address of the producer or bottler of the beverage must be included on the label.
  • Country of origin: The label must indicate the country of origin of the beverage.
  • Label size and content: The size and content of the label must comply with local regulations. For example, in the United States, the Alcohol and Tobacco Tax and Trade Bureau (TTB) regulates the size and content of alcoholic beverage labels.
  • Age restrictions: The label must indicate that the beverage is intended for adults of legal drinking age only. In many countries, the legal drinking age is 21 years old.
  • Trademarks and copyright: Can label designs should not infringe on the trademarks or copyrights of others. It is essential to conduct a thorough search to ensure that your can label design does not infringe on any existing trademarks or copyrights.
  • Ingredients: The label must list all ingredients used in the beverage. This requirement is especially important for individuals with allergies or dietary restrictions.
  • Government warning: In the United States, the TTB requires a government warning statement to be included on alcoholic beverage labels. The warning statement reads, “GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.”

It is essential to ensure that your can label design complies with all relevant legal requirements. Failure to do so can result in fines, legal action, and damage to your brand’s reputation. Consulting with legal experts or regulatory agencies can help ensure that your can label design meets all legal requirements.

Design team creating can label

Designing Your Label

When designing a label for your craft beverage, it’s important to consider several factors to make it stand out in a crowded market. Here are some tips to help you design a distinctive label for your craft beverage:

  • Identify Your Brand: Your label should reflect your brand’s personality, values, and what makes your product unique. Start by considering your target audience and the story you want your product to tell. Is your craft beverage inspired by local ingredients, a specific culture, or a particular flavor profile? Use this information to guide your label design.
  • Choose Your Color Scheme: Select colors that reflect your brand and appeal to your target audience. Consider using colors that are not commonly used in the industry to help your product stand out on store shelves. However, it’s important to choose colors that also complement the color of the beverage inside the can.
  • Select Typography: Choose a font that is easy to read and reflects your brand’s personality. Consider using custom typography to make your label more distinctive. Choose a font that is legible and stands out, even from a distance.
  • Use Imagery: Incorporate imagery that reflects your brand and product. Consider using illustrations or photographs to help tell your brand’s story. The imagery can be related to the product’s origin, flavor, or style.
  • Keep it Simple: Avoid cluttering your label with too much information. Only include essential information, such as the product name, alcohol content, and producer information. The label should be easy to read and understand at a glance.
  • Consider Legal Requirements: Ensure that your label complies with all relevant legal requirements for alcoholic beverage can designs. Check the regulations for the country and state/province where you will be selling the product to ensure that all necessary information is included.
  • Get Feedback: Once you have a draft of your label design, seek feedback from consumers and industry professionals. Use their feedback to refine your label design and create a product that appeals to your target audience. Conduct surveys, focus groups, or market research to understand what your customers like and dislike about your label.

By following these tips, you can create a unique and memorable label for your craft beverage that stands out in a crowded market. Remember to keep your brand’s personality and values in mind, and ensure that your label complies with all relevant legal requirements. With a well-designed label, you can attract more customers and increase sales for your craft beverage.

Interested in Buying Cans to Package Your Craft Beverages?

Check out the numerous solutions Crowlers And More offers. Crowlers And More stocks a wide range of blank aluminum cans, labeled aluminum cans, labels, Paktech Carriers, and more! in a variety of shapes and sizes for any beverage type. We have full color designed cans available for all sizes too! We are dedicated to being a trusted partner, helping businesses around the country grow their brand!

Have questions? Contact our team today by phone or email today!

sales@crowlersandmore.com
616-881-1720